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#BEST SOCIAL MEDIA TO PROMOTE YOUTUBE CHANNEL PRO#

This is not as easy as it sounds, and will depend greatly on the content of the video. It must make them stop scrolling for just a second and compel them to watch. To be truly effective, the thumbnail must capture the viewer’s heart or mind. There’s much more to consider beyond the tech specs though.

Resolution of 1280X720 (minimum width of 640 pixels).

Here’s what Google recommends for your thumbnails: So it’s important to keep a few rules in mind. As they scroll and scroll (and scroll…), the thumbnail image is critical for enticing that click.Īpart from featuring in YouTube’s search results, your custom thumbnail will also be used as the preview when someone embeds your video on their site. The thumbnail image of your YouTube video is your best opportunity to capture the viewer’s attention. It takes time and persistence, but that’s what it takes to be seen and to gain subscribers.Ĭheck out these 11 tactics for promoting your YouTube channel and building your viewer audience and engagement: 1. That’s no reason to despair! If you believe in your videos, and if your YouTube channel offers valuable, relevant content to your target audience, then you need to double down on promoting your YouTube presence. Is it any wonder that standing out on YouTube is hard? Really hard? YouTube is the second-biggest search engine in the world. More than 2.6 billion people use YouTube every month.

Promote the subscribe button everywhere you can.

Collaborate with other YouTubers or influencers.

So, one of the first things I did was work with Heini to get his custom thumbnails, intros, and channel art all to match. His channel art, video graphics, video intro didn’t remotely match. And a big reason for that was that his channel’s branding was all over the place. Your channel’s overall branding and positioning is HUGE.įor example, I recently helped my friend Heini Zachariassen with his YouTube Channel: Raw Startup.Īt the time, his channel was struggling to get views. So you want it to be something that represents your channel’s branding. Your Channel Icon shows up next to your comment.

Pro Tip: If you’re going to use this approach, make sure you have a unique, professional Channel Icon. In fact, getting on another YouTuber’s radar screen can increase the odds of a collab down the line. Second, it helps build relationships with other YouTubers.Īs someone that runs a semi-popular channel, I can tell you firsthand that I see and remember people that consistently leave great comments. This engagement will help push your comment to the top of the comments section. Unfortunately, you’re super limited with what you can change for videos that you’ve already uploaded to YouTube.Īnd the better your comment is, the more engagement it will get (upvotes and replies). Well, one of the best ways to get more views is to re-optimize old YouTube content that’s collecting dust. Most people upload a video to YouTube, reply to comments for a few days, and never look at that video again. With all that said: There’s no “best” way to promote your video to your newsletter subscribers.īoth approaches have pros and cons. And considering that comments can help your YouTube rankings, those lost comments really hurt. Plus, when someone leaves a comment on your post, they’re not leaving one on YouTube. The downside is that you’ll probably get fewer views on that video. Also, the conversation and community happen on your site. Plus, when people share your video, they share your site, which sends traffic your way.

The upside of sending people to your blog is that you’re sending people to your own website… not sending them to YouTube. Most keywords on YouTube are super competitive.Īnd if you have a small channel, it’s going to be tough to rank above the big guys.įortunately, there’s a simple solution to this issue: optimize your videos around new, trending keywords. Optimize Your Videos Around Trending Keywords Find Untapped Keywords From The "YouTube Search" Report Promote Your YouTube Channel On Other Platforms Share Your Videos On Social Media With "The Preview" Promote Your Videos On Forums and Q&A Sites Use Your Channel’s Built-In Promotion Tools Promote Upcoming Videos In a Community Post So if you want to get more views on every video that you publish on YouTube, you’ll love the strategies in this post.

#BEST SOCIAL MEDIA TO PROMOTE YOUTUBE CHANNEL PRO#